Leading Advertising Agencies Adopt Adobe InDesign Page Layout and Design Software

McCann-Erickson, DDB Chicago, and Young & Rubicam Cite Enhanced Creativity And Streamlined Workflows in Decision to Transition

SAN JOSE, CA., December 16, 1999--Adobe Systems Incorporated announced that leading advertising agencies McCann-Erickson, DDB Chicago, and Young & Rubicam are adopting Adobe InDesign, an innovative page-layout program that is the cornerstone of Adobe's professional publishing platform. The agencies cite the software's unparalleled page-layout features, seamless integration with industry-standard design tools, and ease of use as key in their decisions to use Adobe InDesign.

McCann-Erickson, a global advertising agency with a client list that includes Lucent Technologies, Mortorola, MasterCard, L'Oreal and many other well-known international clients, is adopting Adobe InDesign so its staff can focus more energy on the creative process and less energy on the difficulties of managing vast quantities of ad layout files.

"Adobe InDesign takes page design to the next level," says Warren Vegas, production studio manager at McCann-Erickson. "Its tight integration with our most important graphics programs, Adobe Photoshop" and Adobe Illustrator," lets us move effortlessly between applications. We also can speed ad creation, delivery, and archiving using the software's built-in layering and support for Adobe PDF."

Currently creative professionals at McCann-Erickson/New York use Adobe InDesign software. Eventually the company plans to rollout Adobe InDesign to staff at the New York offices and other locations throughout North America.

Easy integration of unparalleled solutions At DDB Chicago, one of the nation's largest advertising agencies, Adobe InDesign is currently being used by key staff in production and prepress, with plans for a full roll out of the software to its employees next year. "Adobe InDesign sets a new standard for typography and page layout," says Tim King, creative support specialist at DDB Chicago. "It's exciting because it combines an entirely new level of typographic control with a forward-looking workflow model built around strong support for Adobe PDF and seamless integration with leading graphics tools. The result is that we can produce higher quality ads more efficiently."

For Young & Rubicam, a highly successful ad agency whose clients include many of the world's largest corporations, Adobe InDesign delivers an unparalleled solution that fits easily into its workflow. "One of the biggest problems from an IT perspective is integrating the best new tools with existing systems," says Jim Cotant, chief technology officer at Young & Rubicam/San Francisco. "These are the applications our employees want and need, yet they are often the most difficult to deploy. Adobe InDesign eliminates this problem by combining an unmatched solution with a flexible, open architecture."

Young & Rubicam is working with production houses to ensure a smooth transition to Adobe InDesign. Once fully deployed, the software will be used by creative professionals in Young & Rubicam's offices worldwide.

About Adobe InDesign

Adobe InDesign software is a new, state-of-the art page layout program based on an open, object-oriented architecture that is highly extensible, enabling Adobe and its industry partners to deliver powerful publishing solutions. Created for high-end graphic designers, production artists, and prepress professionals, InDesign delivers unprecedented creative freedom, productivity, and precision, while integrating seamlessly with Adobe's other leading publishing products to produce the highest quality output. Adobe InDesign for Mac OS 8.5 or later, Windows(R) 98, and Windows NT(R) 4.0 has an estimated street price of U.S. $699 for both platforms with volume pricing available.

About Adobe Systems Incorporated

Founded in 1982, Adobe Systems builds award-winning software solutions for Web and print publishing. Its graphic design, imaging, dynamic media, and authoring tools enable customers to create, publish and deliver visually rich content for various types of media. The company's products are used by Web and graphic designers, professional publishers, document-intensive organizations, business users, and consumers. Adobe is the fourth largest U.S.-based personal software company, with annual revenues approaching $1 billion. It employs over 2,800 employees worldwide and has operations in North America, Europe, the Pacific Rim, Japan and Latin America. Adobe's worldwide headquarters are in San Jose, California and its web site is located at http://www.adobe.com.