Hollywood's Troika Design Group Names Sonia Lamba Creative Director
HOLLYWOOD, CA (Feb. 17, 2004) -- Creative design and production company Troika Design Group has named Sonia Lamba as creative director. The appointment, effective immediately, was announced by Troika co-founder and executive producer Chuck Carey.
"The addition of Sonia to our group represents an exciting chapter in the ongoing evolution of our company," Carey said. "Sonia is an incredible creative talent and shares our love of design and the creative process. We have always had great respect for Sonia's work and her reputation as an innovator in our field, and we are excited to have her aboard as a creative director."[an error occurred while processing this directive]
A creative leader in design for over ten years, having held creative director positions at GOODSPOT in Santa Monica and global branding firm ATTIK, Lamba's portfolio includes phenomenal direct- to-client work for Sony Playstation, Fox Sports, Nike Inc., New Line Cinema, MTV Films and DIRECTV, ad campaigns for TBWAChiatDay, Grey Advertising and Saatchi & Saatchi... and award-winning branding work for the BBC, British Telecom TV and Bravo England.
Lamba has hit the ground running at Troika, having already worked on projects for DIRECTV and TV Land. "Troika has been a force to be reckoned with nationally, and indeed internationally," she began. "I'm really looking forward to continuing that momentum, with the opportunity to enhance their creative excellence and aid their expansion into other markets of highly effective branding and design.
"In today's climate," Lamba continued, "I think it is essential for companies to successfully fuse creative talent with excellent client service. I am thrilled at the opportunity of collaborating with the best of the best in our industry today."
Lamba's many awards include the Main Title Design Award from RESFEST 2001, a Chartered Society of Designers Gold Award for Print Design and various PROMAX and BDA honors. She is a graduate of the famed London College (LCP) of London, where she earned a BA Hons Degree in Media and Production Design.
About Troika Design Group
Through its boutique focus, unique creative process and mixture of top-level creative professionals working side-by-side with emerging young talents, Troika Design Group specializes in network branding, show package design and advertising and promotional campaigns. Since being established by Dan Pappalardo, Mark Bohman and Chuck Carey in Hollywood in 2001, Troika has emerged as one of the premier providers of full-service design, production and post-production services through work for top television and cable networks including ABC, Comedy Central, E!, ESPN, Fine Living, UPN, Food Network, Fox, HGTV, MTV, Style and VH1. For more information, please visit www.troika.tv or call Brett Ashy at 323-965-1650.
[an error occurred while processing this directive]
