Press Release
3D Studio MAX Co-Creator Gary Yost Joins mental images
Source: mental images
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BERLIN and SAN FRANCISCO (Jan. 26, 2004) -- mental images announced the expansion of U.S. based operations. To support the company's U.S. based clients and pilot programs, and to promote business development, the company announced the hiring of Gary Yost, co-creator of 3D Studio MAX, as Executive Vice President and head of U.S. operations, and Beatriz Hubert, previously Senior Manager of Strategic Alliances for Advanced Micro Devices, as Director of Business Development.

Yost holds eight patents in the field of interactive computer graphics and animation, and has acquired broad experience in the creation of engineering teams, analyzing customer requirements, and managing the specification and development of computer graphics software. Yost is widely credited for his leadership in creation of 3D Studio MAX, the first Windows-based professional 3D content creation system that has since held the position of the most widely-used 3D production system worldwide. Additionally, Yost created CAD-3D for the Atari ST, the first open-architecture 3D animation system, and Autodesk 3D Studio, the first affordable 3D modeling and animation system for the PC. As Executive Vice President of mental images, Yost will manage the company's U.S. based operations and spearhead business development efforts.[an error occurred while processing this directive]"Gary brings tremendous industry experience to mental images and will provide critical guidance as we continue to strengthen our U.S. presence" said Rolf Herken, Founder, CEO and CTO of mental images. "His credibility within the 3D industry should signal a strong validation of our vision for RealityServer to the developer community."

RealityServer is a multi-user, scalable, server-based collaboration platform for access to and the creation and remote manipulation of 3D content within any network-enabled environment to create collaborative and immersive workflows. RealityServer applications provide massively parallel conduits through which extremely complex 3D data may be transformed for access over any network and on any client device. The product is poised to become the platform of choice for the deployment of interactive, server-centric solutions for a wide range of markets, including: remote maintenance and repair; online training and product support; collaborative product design and content creation; medical and scientific imaging; interactive online gaming/entertainment; and e-Commerce.

mgntal images also announced the appointment of Beatriz Hubert as Director of Business Development. Hubert is a seasoned professional with over 14 years of experience and joins mental images to assist in driving strategic developer relations and business development. Prior to mental images, Hubert was Senior Manager of Strategic Alliances for Advanced Micro Devices (AMD) where she successfully developed relationships with all major vertical market ISVs and placed AMD at the forefront of every vertical segment including HPC, MCAD, CAE, DCC, Visual Simulation, Energy & Geophysical. Previously she was the Business Development Manager at SGI where she was responsible for North America market development, and also held Market Development Management positions at both Lucent Technologies and Maxtor Corporation.

"Beatriz provides us with a unique blend of technology vision and business strategy," said Gary Yost, Executive Vice President of mental images. "Her insight and guidance will be a critical factor in ensuring mental images' continued successful navigation of the global market for 3D content creation tools."

About mental images

mental images(R), founded in 1986, is the recognized international leader in providing rendering software to the entertainment, computer-aided design, scientific visualization, architecture, and other industries that require sophisticated images. The company's main product is the high performance photorealistic rendering software mental ray(R) which is capable of running on a wide variety of platforms ranging from networks of workstations to parallel supercomputers, producing images of unsurpassed realism. mental ray was initially released in 1989 and has been used in the production of more than 130 major motion pictures. RealityServer(R) is mental images's next generation product that enables interactive manipulation, visualization and annotation of existing and newly created 3D content within enterprise software solutions. mental images GmbH is a privately held company based in Berlin, Germany, with a wholly owned subsidiary mental images, Inc. in San Francisco, California. For more information and selected works produced with mental ray, visit

Source: mental images

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