iO Film Finishes Nike's Minotaur of Atlanta Spot
North Hollywood, CA (Dec. 22, 2003) -- iO Film has entered into the television commercial arena. Today, Tim Krubsack, Managing Partner of iO Film, announced the company has finished a Nike spot for Portland-based ad agency Wieden & Kennedy for their "Nikelab" project.
The new 15-second spot, entitled "Nike-Minotaur," pays homage to the old stop-frame animated monster movies of yesteryear and was produced by Screen Novelties of Burbank, CA. The spot casts Falcons' quarterback Michael Vick as "The Minotaur of Atlanta" who battles a three-headed "Hydra" on his way to the Georgia Dome football stadium. The creatures were created as stop-motion puppets, animated, then composited onto live-action plates. The creatures are seen running toward Atlanta's Georgia Dome Football Stadium, and with the aid of the new Nike shoes, the Minotaur beats the Hydra.[an error occurred while processing this directive]
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| Click image to view spot |
Says iO Film Executive Producer Chip Potter, "We scanned the 16mm footage of the Georgia Dome and the street scenes. This footage provided reference material to Screen Novelties, where Mark Caballero and Seamus Walsh crafted the monsters on green screen and shot them frame-by-frame using a digital still camera. The digital still sequences were then given to Anthony Doublin, the director of photography and effects supervisor, who composited them with the live footage on a Macintosh.
He adds, "When the scenes were completed, all of the elements were returned to iO Film. iO's Director of HD Post-Production, John Sterneman, assembled them, added text, color-corrected, and finished the final spot in HD. iO Film ultimately provided a video master for broadcast of the spot."
Client: Nike
Agency: Wieden + Kennedy
Creative Directors: Susan Hoffman & Roger Camp
Copywriter: Mark Fitzloff
Art Director: Danielle Flagg
Agency Producer: Shannon Worley
Production Company:
Screen Novelties, Inc., Burbank, CA.
Directors: Mark Caballero & Seamus Walsh
Executive producer: Chris Finnegan
Producer: Colleen Miller
DP/ Effects Supervisor: Anthony Doublin
Animation: Caballero, Walsh, and Finnegan
Puppet Design: Carol & Steve Koch
Costume Design: Cesar Romero
Puppet Fabrication: Robin Walsh
Sound Design: Ernie Sheesley
Post Production:
iO Film, North Hollywood, CA.
Executive Producer: Chip Potter
Director, HD Post Production: John Sterneman
ABOUT SCREEN NOVELTIES:
Screen Novelties specializes in stop-motion animation-- a complicated process that has been streamlined by advances in digital technology. The animation for "The Minotaur of Atlanta" was shot with high-resolution digital still cameras then treated to match the film look of the live-action. "Because we're shooting frame by frame, we can achieve crisper digital images than with motion video," said Walsh. "And that instant feedback allows us to really push the animation."
ABOUT IO FILM:
iO Film provides Digital Intermediate film finishing, film scanning, film recording, and High Definition post-production services to the entertainment industry.
The company is located at 4640 Lankershim Blvd, Suite # 601, North Hollywood, CA, 91602. The phone is 818/487-2850, and the web address is: www.iofilm.net
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