Discreet and Kodak Announce Collaboration in Digital Film Production
AMSTERDAM, Netherlands (Sep. 12, 2003) -- Discreet announced that it is collaborating with Eastman Kodak Company to bring Kodak's extensive expertise in film color science and color management to emerging digital intermediate and film workflow solutions. Discreet will provide technology demonstrations of Kodak's advanced monitor calibration and film look preview system running on its award-winning lustre(TM) digital color grading system at the International Broadcasting Convention in Amsterdam, The Netherlands (booth 7.421) from Sept. 12-16, 2003.
One of the toughest challenges facing film laboratories and post-production companies today is the accurate manipulation of film scans when using digital systems for such tasks as conforming, color grading, retouching and restoration, compositing or visual effects. Kodak's advanced monitor calibration and film look preview system solves this problem by providing a calibrated digital environment that accurately simulates a projected theatrical print.[an error occurred while processing this directive]"Discreet systems are ideally poised to bring Kodak's color management technology to market," said Bob Mayson, general manager and vice president for Image Capture products, Entertainment Imaging at Eastman Kodak Company. "The creative community has a very high regard for Discreet systems, and we are absolutely delighted to be working with them."
"By combining Kodak's unparalleled knowledge of film and color science with Discreet's 10-year experience in building high performance digital film systems, we are in a unique position to fundamentally improve our clients' workflows," said Paul Lypaczewski, Discreet general manager and executive vice president, Autodesk, Inc. "We are excited by the potential of this relationship that would eliminate many of the inefficiencies and uncertainties of digital film production."
With an ever increasing amount of digital effects being used in movies today, and the growing number of films being produced as digital intermediates -- i.e., entire films scanned and processed digitally at high 2K (2048x1556) or 4K (4096x 3112) resolutions -- the ability to easily and accurately visualize digital images is of increasing importance.
"When executing creative tasks digitally you almost always end up changing the original color values of the image," explained Marc Petit, vice president of systems product development at Discreet. "So without accurate calibration and preview capabilities you are essentially working blindly and can never be really sure of how the changes you made in the computer will really look on the big screen. With the Kodak system, Discreet solutions like lustre will be able to offer artists the ability to clearly see how the changes they make will affect the final film."
About Discreet
Discreet empowers media professionals to realize the visual experience and transform their most evocative and ambitious visions into reality. Discreet's award-winning solutions are designed for digital media creation, management and delivery -- across all disciplines from film and television visual effects, color grading and editing to animation, game development, web/interactive, and design visualization. Discreet is based in Montreal, Quebec and is a division of Autodesk, Inc., the world's leading design and digital media creation, management, and distribution company. Product and corporate information: www.discreet.com.
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