Phoenix Editorial Breaks New Spot for HP Media Center
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San Francisco, Calif. (Dec. 09, 2002) -- Phoenix Editorial completed editorial, visual effects and sound design for "Green Room," a new spot promoting the HP Media Center PC via advertising agency Publicis & Hal Riney, San Francisco. The 60-second spot, which began airing November 25, features a slew of celebrities some living, some dead, some suspended in time and space to convey the idea that the HP Media Center PC truly is a multimedia entertainment center where TV, photos, music and video coexist happily together. Bob Frisk from Phoenix edited the spot directed by David Shane at Hungry Man.
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To convey the cramped feeling of a green room, where performers held offstage make idle chatter or simply sit in awkward silence, Frisk edited over three hours of footage, some of it so raucously funny, it was painful to cut. "There were scenes when actor Abe Vigota was tossing out one-liner after one-liner, and Arizona Diamondbacks All-Star pitcher Randy Johnson was just keeling over with laughter,² said Frisk. "We had many, many hours of this kind of footage. We had to constantly remind ourselves that this was a waiting room, not a comedy club."
The spot opens in a fluorescent-lit green room, where a motley crew of models, celebrities, rock bands and former presidents sit patiently to be called onstage. This is a world where model Rachel Hunter compliments Abe Lincoln on his fashion sense, and a jail mate lifted off a scratchy black-and-white movie (pulled-off by Phoenix Effects and Design Director Matt Silverman) discusses the implications of sawing a woman in half with Teller, of the magician duo Penn & Teller. These scenes cut from one odd pairing to another, from one conversation to another. Finally, the stage door swings open. Looking up from his clipboard, the producer walks out and calls for the next performer The Flaming Lips. The scene then transitions to the real world, where a man sits in his living room, remote control in hand, clicking through the menu options on his HP Media Center PC. He finally settles on The Flaming Lips video, which fills the computer screen. The spot closes out with the HP logo and tagline, "Invent."
About Phoenix Editorial
Phoenix Editorial has been a mainstay in the San Francisco creative post-production community since 1991. With a roster of award-winning editors and effects artists, Phoenix works with top Bay Area advertising agencies Black Rocket, Goodby Silverstein & Partners, Publicis & Hal Riney, and Odiorne Wilde Narraway & Partners among others. In June 2002 Phoenix Editorial launched Phoenix Effects & Design with clients including Yahoo!, Motown, and AT&T. For more information about Phoenix Editorial and Phoenix Effects & Design, contact executive producer Lisa Hinman at (415) 394-7777.
CREDITS
Submitted By: Natasha Wang (Raz PR for Phoenix Editorial)
Company: Phoenix Editorial
Airdate: November 25, 2002
Client: HP
Title: ³Green Room² :60
Production company: Hungry Man / Santa Monica, CA
Director: David Shane
Exec. Producer: Dan Duffy
Producer: JD Davison
Where Shot: Hollywood Center Studios / Hollywood, CA
Private residence / Arcadia, CA
Advertising Agency: Publicis & Hal Riney / San Francisco, CA
Creative Directors: Greg Ketchum & Dennis Lim
Head of Production: Sam Walsh
Producer: Jennifer Petrucelli
Copywriter: Patrick Condo
Art Director: Jerry Underwood
Editorial Company: Phoenix Editorial / San Francisco, CA
Off Line Editor: Bob Frisk
Assistant editor: Molly Conway
Producer: Jonathan Hinman
Post Facility: N/A
Online Editor: John Crossley @ Phoenix Editorial / San Francisco, CA
Colorist: Bob Festa @ Riot Colors / Santa Monica, CA
Visual Effects Company: Phoenix Editorial / San Francisco, CA
Artist: Matt Silverman
Compositor: Matt Silverman
Audio Post Company: POP Sound / Santa Monica, CA
Engineer/Mixer: Stephen Dixon
Music Production Company: N/A
Composer: Wayne Coyne, The Flaming Lips
Song: ³Do You Realize??²
Arranger: Wayne Coyne, The Flaming Lips
Sound Design Company: Phoenix Editorial / San Francisco, CA
Sound Designers: Bob Frisk
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