Product Review: By Stephen Schleicher

Scratch Play Pro

If you are looking for a responsive camera format player and transcoder that is light on system resources, and supports looks and metadata management, then SCRATCH Play Pro from Assimilate may just be the all in one tool for all of your playback needs. The application was released in July 2018, and after using the software for a month, it is hard not to find a reason to add SCRATCH Play Pro to your workflow. Read More

Since 1955, the United States government has recognized the need for legislation to clean up air pollution. Subsequent revisions to the initial legislation strengthened the laws regarding allowable amounts of car emissions, factory smog, and other sources of air pollution. Now, in 2018, it isn't just legislation and governments fighting air pollution. Private inventors, corporations, and other organizations are harnessing the technology that can aid in cleaning our air all over the world, along with recognizing that some advances in technology are creating more air pollution and combating it with air filter and filtration systems, dust collectors, industrial vacuums, industrial blowers, air compressors, vacuum pumps and many other products. Read More

Feature:

Trade War With China Will Hit OEM Manufacturers First

As trade relations between China and US deteriorate, OEM manufacturers and their metal suppliers are caught in the middle. Who is affected first? Read More

Featured News:

Assimilate's Scratch 9.0 Now Shipping

Assimilate is now shipping Scratch 9.0, an aggressive, high-performance, and user-friendly product update that delivers a huge boost in creativity, efficiency and performance, saving enormous amounts of time for all creative functions. Known for its high-quality 2D/3D/VR tools in a single, streamlined workflow - dailies, conform, color grading, compositing, finishing & mastering - now includes support for over 200 Matchbox Shader effects and an easy connection to AfterEffects and Nuke compositing tools with a single click. Read More

Industry Profile: By Miles Weston

Content Insider #586 - Growing Overload

We're beginning to wonder if The Tale of Two Cities quote might be addressing the streaming content industry...It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness. Business mavens see how Netflix, Amazon, YouTube and others are raking in viewers and dollars and say heck we can do better. But viewers don't want a dozen S/AVODs. They only want a few daily options - one, two, three, four - after that they'll pass. We may be getting to the point when too many great viewing options are just too many to sign up for. Still going back to the cable or phone guy's old tired bundle isn't in the cards. Read More

Events: By Ko Maruyama

MAXON sponsors HalfRez

Chris Schmidt, Greyscalegorilla director of 3D product development and Half Rez co-founder, explains that Half Rez, heading into its seventh year, has become an essential motion graphics destination honoring the diverse community of motion graphics artists. Read More

Product Review: By Rakesh Malik

Grading and Finishing with Scratch v9

Last summer I filmed a short mockumentary spoofing a home improvement show where the homeowners are a family of zombies. We shot this in a weekend with a fairly minimal crew, working with a first time director. The camera we filmed with was mine, a Red Epic-W, and we filmed in 8K raw. Earlier this year after a lot of rounds of editing and screenings with test audiences, the editor sent me the final edit for color grading. At the time I was working on an IT contract in Seattle and commuting an hour each on the train, so I took my HP Spectre x360 and the hard drive and decided to get started while commuting. And I used the new Scratch v9 for grading and finishing. Read More

Feature:

China's Government Eyes Complete Scrap Import Ban

Who's effected? Recycling Equipment Manufacturers and Recycling Companies! For a closer look, let's review the equipment that will be affected. Read More

Feature: By Jason Pruett

Stream On

Live streaming. Once a term exclusive to the technology lexicon, it has quickly earned a place in everyday conversation. From the exponential growth of branded and independent content channels, to the explosion of esports and the emergence of social video, live streaming has evolved from a very niche application in the context of content production to a price-of-admission necessity for virtually every platform and provider with aspirations of multimedia supremacy. Read More

Featured News:

IQS Enhances Pay-Per-Click Marketing

IQS, a global industrial manufacturers directory, has officially announced the availability of a Google Adwords 'Pay-Per-Click' (PPC) option as part their marketing program line-up with enhanced negative keyword coverage. IQS has offered annual programs since 2000 and now with the introduction of this PPC program as an additional marketing choice, IQS will be the first industrial directory and manufacturing search engine to offer both annual programs along with enhanced negative keyword coverage along with utilizing leading edge Wordstream technology. Read More

Technology: By Miles Weston

Content Insider #584 - What's In Store

Cloud folks love to tell you how much content they're storing for organizations and yes there is some shrinkage (that's theft to ordinary people) but it's okay. Sorry but it isn't okay if the stuff is stolen (what else would you call it?) before the indie filmmaker/production folks get paid for their creative work. So how do shooters solve the problem? They keep it at home - and back it up a couple of times - until FAANG, BAT, Disneyflix or other streaming channel has paid the creative team for their work. Until then it'll sit in storage on our bed stand, in the office and with friends where it will be safe. No need to tempt disaster if you don't have to! Read More

Technology: By Miles Weston

Content Insider #582 - Social Video

Social media video is big business, at least it is for Google, Facebook, Instagram, Twitter, Reddit and the companies that were born on the iNet because wherever you find a few thousand or tens-of-thousands of viewers gather you'll find ads. That spells profits for them. The more viewers/followers, the more dollars they rake in. Along the way the social creators make money.They aren't my "gotta watch" OTT channels but when they start adding more real news we might tune in a little more often. But it is a great place for movies, TV series to reach new viewers. It can also be a great place for indie filmmakers to promote their work and themselves Read More

Business Issues:

IQS announces partnership with the Yext Network

Industrial Quick Search, Inc. and IQSDirectory have entered into a partnership agreement with YEXT which will let IQS efficiently manage your major online listings using the Yext platform. Yext provides an interface with over 100 directory publishers that allows immediate listings and updates to all properties. Read More

Project Profile:

Behind-the-Scenes on the Portland Indie Feature "Pretty Broken"

When her father goes missing during a mountaineering expedition, Lindsey Lou (Jillian Clare) sets out to find him - only, she's the least qualified candidate to do so. "Pretty Broken" follows Lindsey's journey as she struggles with the loss of her father, and deals with how life and family can be challenging (and funny). Directed by Brett Eichenberger, the film recently premiered at Newport Beach Film Festival. Read More

Project Profile:

Open Media Foundation Helps Denver Open Media

While Open Media Foundation (OMF) regularly juggles a number of projects, they all encompass the same mission of putting the power of media into the hands of the people. The Denver, CO-based media and technology nonprofit organization is dedicated to enabling everyone to engage in their community, empowering underserved and underrepresented communities through media and technology. Read More

Business Issues: By Miles Weston

Content Insider - IBC Hunt

With IBC only a few months away it's the beginning of hunting season. Writers, photographers and news film crews will be hunting for informative sessions, interesting industry leaders, real news about the products/services that will be most widely used next year and yes catching up with old friends. Publicists will be seeing how many media badge wearers they can bag. It doesn't matter if it's old news, new news or no news; it's all about the badges. But, it doesn't take much to do it right just common sense and commitment. Your boss and folks with media badges at IBC will really appreciate it! Read More

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