Case Study: By Miles Weston

Island Time

Jamaica's Red Stripe Ad Production ... Plan, Test, Repeat

FoR stays focused on having the right tools, the right storage to deliver new ad spot for Jamaica in a Bottle... Read More

360 video production is quickly becoming part of your post production workflow, but there may be tools that you rely on in your 2D pipeline which weren't available until now. REVision FX has made both Twixtor and RSMB support 360 footage. RealSmart Motion Blur is a favorite in many pipelines, and now can be part of your 360 compositing as well. Read More

Feature:

Traveling Back to the 1950s with "The Marvelous Mrs. Maisel"

The new hit show from Amy Sherman-Palladino ("Gilmore Girls") and Daniel Palladino ("Family Guy") takes viewers back to 1958 on the Upper West Side of Manhattan when life abruptly changes for Miriam "Midge" Maisel after her husband leaves her. Breaking the mold and trying stand-up comedy quickly lands Midge in jail, while also landing her a lot of laughs. Visual effects (VFX) veteran Lesley Robson-Foster ("Logan Lucky," "The Great Gatsby") joined the streaming series as VFX Supervisor. Robson-Foster and her team used a Blackmagic URSA Mini Pro digital film camera to shoot B roll, establishing shots and VFX plates for the series. Read More

Featured News:

Assimilate Extends Immersive-Product Leadership with New 3D180 Post Production Workflows in Scratch VR 9.0

At NAB 2018, Assimilate is showcasing several new Scratch VR 9.0 post-production workflows that are geared to enabling content creators with the highest quality and most efficient VR tools in simplified, one-stop-shopping, end-to-end 3D180 and VR360 production workflows. Read More

Featured News:

Assimilate Announces Scratch 9.0 - Major Update for Ultimate Performance and User-Friendly UI

With version Scratch 9.0, Assimilate announces a major update to its entire Scratch product line at NAB 2018. As its most aggressive, highest-performing, and user-friendly product update to date, Assimilate's new Scratch 9.0 delivers a big boost in efficiency and performance, saving enormous amounts of time for DITs doing dailies and for all the creative functions throughout the post-production workflow. Read More

Business Issues: By Miles Weston

Content Insider #562 - Taking Chances

I'm still trying to figure out fact from wishful thinking from the HPA Tech Retreat last week in Palm Desert, CA. It's not that easy. Why? We know a lot of EPs, DPs, DITs, editors, audio, creative people who work in the visual storytelling field. They all focus on delivering "the director's intent" to the content consumer even when that director is him or herself. They see things differently. They use the best, most advanced tools available to create something they can only see in their mind(s) and let the viewer interpret the message. Sometimes they bomb. Sometimes they hit the bullseye and people just get it. Most of the time the story works well enough to make them want to do it again. Are you willing to take those types of chances? Read More

Featured News:

New VR Integrated Super Bundles from NextComputing, Z CAM, and ASSIMILATE

NextComputing has joined forces with Z CAM and ASSIMILATE to create the complete turnkey VR Studio to give all content creators one-stop-shopping for a powerful, fully integrated VR workflow. Foundation VR Studio provides all you need for your immersive productions. The Power VR Studio gives you the extra boost for more challenging VR productions. Read More

Feature: By Dean Anderson

Collaboration in the games industry - a Blockchain revolution

We look back fondly to the early excitement of the internet- allowing workers to collaborate not just in different cities, but between different countries. However, beyond the more collaborative world of work, another exciting development began: the birth of dynamic online communities. The internet allows these communities to collaboratively pioneer innovations in areas such as science and technology, the arts and media. It's time for organisations around the world to take this collaborative approach seriously. Read More

Feature: By Lorcan Malone, President and COO of Swiftpage

How To Make Your CRM Big Data Small

Small and midsized (SMB) businesses love to think big, and there's no better way to do that than with the right customer relationship management (CRM) technology. The operative words here, of course, are the right. As the sheer volume of customer information captured through CRM continues to increase, businesses must evaluate whether they can truly capitalize on the valuable data their CRM software delivers. And so, it's important to ensure that your CRM is designed with an SMB business needs in mind, since the tools and data that large corporations use might be of minimal use, irrelevant or even holding your SMB business back. Read More

Business Issues: By Miles Weston

For M&E Projects

Film projects often allow producers a choice of two out of three choices - time, money, quality - while communications may enable all three. Read More

Business Issues: By Miles Weston

Content Insider #561 - Supported Streams

With appointment TV getting whiskers and streamers becoming more important, upfronts this year are going to be interesting. Upfronts? That's where advertisers place their bets on shows. This year there's a new set of tools focused on attribution and outcome...the ability to trace commercials to actual sales. Yes all your online activity enables this. Now advertisers can have proof that their 6-,15-,30- and 60-second commercials work...or not. Don't kid me you don't just watch Netflix and Amazon Prime stuff. Free wins over a few bucks every hour of the day, day of the week. And thanks to the marvels of OTT shows, networks and marketers will be able to check off when you go to McDonalds vs healthy food places. Free...Gotcha!!! Read More

Business Issues: By Miles Weston

Content Insider #560 - Extended Viewing

Our son recently said he doesn't like TV even though the weekend before he spent three hours in his room binging on some new Netflix series on his iPhone. Right now he has to constantly recharge it so he can watch all the extreme Olympics contests. He doesn't really dislike TV, he just likes to pick when/where/how he watches the stuff. Sure if you're "of a certain age" you like watching the 6 p.m. news at 6 p.m. but the Olympics coverage is proving people increasingly like the convenience of the video stream. Now all we have to do is wait for 5G to move beyond trials and into the real world. Maybe it will be here for the 2020 Olympics! Read More

Featured News:

NAB 2018 - Panasonic and TVU Networks Announce New Camera/IP Management and Delivery Integration

With a new integration of Panasonic cameras, TVU Networks, the global technology and innovation leader in live IP video solutions, and Panasonic further their technology collaboration with the introduction of two new video solutions. With these new product integrations, TVU welcomes Panasonic to the TVU ecosystem and TVU Grid featuring IP video switching, routing and distribution. Read More

Project Profile:

Director David F. Sandberg Takes a DIY Approach to Filmmaking on 'Annabelle: Creation' with Blackmagic Design

Director David F. Sandberg has always had a passion for horror and sci-fi films. Though his rÃ©sumÃ© includes a variety of animation, documentary and short form drama projects, horror and sci-fi have always been the end goal. Sandberg's love of horror and DIY mentality helped spur his 2013 short film "Lights Out," which not only won the Best Director award in the Bloody Cuts Horror Challenge and went on to screen at film festivals around the world, picking up additional awards, but it also became a huge viral hit with more than 20 million views. Soon after "Lights Out," Sandberg was tapped to helm his most recent film, "Annabelle: Creation," a follow-up to 2014's hugely successful "Annabelle." Read More

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